• No matter how big or small your project, human adoption is a critical factor to success. If people don’t understand the platforms or people can’t use the systems, then transformation is destined to ride the cycle of ‘MarTech doom’.

​

• Our solutions have human practicality in mind. We ensure that processes are clear and documented so that you can have the right conversations with support teams to ensure your business isn’t disrupted.

​

• Technology must place the customer experience at its heart - it is the ‘why’.

​

• In all transformations, balance the demands of innovation and the customer outcome - is it easier or faster to deliver a better experience?

​

• MarTech, AdTech, Salestech & OpsTech - its all tech that services your relationship with your customer so maintaining trust is paramount.

​

​

​

• We are Agile first - our projects are based on simple repeatable cycles of iterations to ensure business adoption and buy in.

​

• ‘True’ ROI = cost of technology + customer outcomes ÷ change resistance (people adoption will always be the reality check of any transformation).

​

• We can help you more accurately quantify ROI and business impact by factoring in operational factors and change effort.

​

• People are the heart and soul of any tech transformation - we need to harness their enthusiasm and knowledge.

​

• Building in-house capability is critical for sustained success in the long term.

​

• The secret to breaking through resistance to change comes from a compelling vision and an equal measure of empathy

​

• We don’t believe in big bang transformation - rapid iterative growth is the key to success.

​

• Agile iteration is the best way to deliver ROI on your project and be able to stay responsive to changing market conditions.

​

• People, not tools, are the heart of any Agile project - we ensure your teams are trained and on the same page in their ways of working.

​